Thursday, 14 January 2021

January postmark news.

This post will record any new slogan postmarks used during January, and any other postmarks of interest that I find or that any readers send.

At the time of writing (14 January) there have been no new slogans but the default slogan for Royal Mail's corporate charity for the past few years.  Of course with most young people now required to do home learning with limited IT or internet resources, there has been much written about the effects on the mental health of young people.

So we start with one from Croydon Mail Centre dated 07-01-2021

Royal Mail
supporting youth
mental health with
ACTION FOR CHILDREN


Update: my thanks to RW for the latest Covid-related slogan from Gatwick Mail Centre 14/01/2021.  This is a variation on the one used last April.

Stay home.
Protect the NHS.
Save lives.





UNIVERSAL UPDATE 22 January

My thanks to JG for providing this quite late Universal usage from Cornwall Mail Centre on 19 January 2021.  Normally used at Christmas, it may now being used to allow postal workers to be distanced from each other.

Universal machine postmark with wavy lines, used 19 January 2021.





Publicity for new stamp issues

As we are all only too aware, publicity by Royal Mail for new stamp issues is very limited these days. Yes, they sometimes make a big splash in the press - the National Parks issue was well-received in 10 regional newspapers and some nationals - but generally unless there is some problem, the press is quiet, and new stamps rarely get a mention on broadcast media in any programme.

In the course of looking through my boxes this week I found that it wasn't always so.  I had forgotten that not so long ago Royal Mail advertised new stamp issues with postmark slogans.  Here are three from 2007/08:

The impression on these old machines is not very good - they could certainly do better now even if some results suggest otherwise.  But these advertise the 5 June 40th Anniversary of the 'Queen's head' stamp (Sheffield 05.06.07), the 15 April Insects illustrated with a butterfly (Sheffield 22/04/08) and the 17 July Air Display stamps (Sheffield 10/07/08). 

There have been other relevant slogans since then, but they don't all mention the related stamps. The last one I can recall without a lot of research was for the British Bees in 2015.  Slogans for the 1d Black and Battle of Britain in the same year did not mention the stamps, instead just marking the anniversary although they were in use on the day the stamps were issued.

As with all marketing there is no way of knowing how successful such a slogan would be in attracting buyers, but as the production of the slogans is a relatively cheap process (no metal die to be made) one wonders why Royal Mail don't use this method of publicity more often.

UPDATE 22 January
JG reminds me that there have been some more recent stamp publicty slogans, such as this one used at Swindon on 25-02-2015 for the Inventive Britain DNA stamp, appropriately used here on the DNA stamp.





This will be the space for all new postmark slogans in January and any other postmark news.  Please send your examples for inclusion.



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