2020 Forever Stamp Program Offers Something for Everyone
Love, Arnold Palmer, Hip Hop and Earth Day Among Subjects Featured
WASHINGTON
— With 2020 rapidly approaching, the U.S. Postal Service today revealed
several of the new Forever stamps and others to be issued next year.
Since
1847, the Postal Service stamp program has celebrated the people,
events and cultural milestones unique to the history of the United
States. The 2020 stamp subjects continue this rich tradition. The stamp
designs being shown today are preliminary and subject to change.
“These
miniature works of art offer something for everyone interested in
American history and culture,” said U.S. Postal Service Stamp Services
Acting Executive Director William Gicker. “From notable figures such as
golf legend Arnold Palmer and esteemed journalist Gwen Ifill to the
cultural phenomenon of hip hop to a celebration of the great outdoors,
this program is wide-ranging and adds to the history of our great nation
as recorded through the U.S. stamp program.”
Here’s a sneak peek:
Lunar New Year: Year of the Rat
In 2020, the Postal Service is launching its third Lunar New Year series
with the issuance of the Lunar New Year: Year of the Rat Forever stamp.
The Year of the Rat stamp will be the first of 12 stamps in the series.
The Year of the Rat observance begins Jan. 25, 2020, and ends Feb. 11,
2021. Calling to mind the elaborately decorated masks used in the dragon
dance often performed in Lunar New Year parades, this three-dimensional
mask depicting a rat is a contemporary take on the long tradition of
paper-cut folk art crafts created during this time of year. Art director
Antonio Alcalá designed the stamp with original artwork by Camille
Chew.
Made of Hearts
Made of Hearts is a continuation of the Postal Service tradition of
creating stamps that celebrate love. The stamp features horizontal lines
of red and pink hearts on a white background. Toward the center, red
hearts in varying sizes replace pink hearts in a formation that creates
one large red heart, the focal point of this graphic design. This stamp
is just right for thank-you notes, get-well cards or any occasion when
love is the perfect message. Art director Antonio Alcalá designed the
stamp.
Gwen Ifill
The 43rd stamp in the Black Heritage series honors Gwen Ifill
(1955–2016), one of America’s most esteemed journalists. The stamp
features a photo of Ifill taken in 2008 by photographer Robert Severi.
Among the first African Americans to hold prominent positions in both
broadcast and print journalism, Ifill was a trailblazer in the
profession. Art director Derry Noyes designed the stamp.
Let’s Celebrate!
In 2020, the Postal Service issues Let’s Celebrate!, a new stamp that
adds fun to celebratory greeting cards, invitations and gift-bearing
envelopes and packages. No matter the occasion — birthday, anniversary,
holiday, engagement, new job, retirement — Let›s Celebrate! helps send
cheer along with well wishes. The stamp features an array of colorful
circles in varying sizes arranged in a random pattern. The letters in
the word “celebrate,” cast in a dark green hue, appear inside several
brightly colored circles on a white background. Art director Antonio
Alcalá designed the stamp.
Wild Orchids
The Postal Service celebrates the exotic beauty of orchids with 10 new
stamps in booklets of 20 and coils of 3,000 and 10,000. Each stamp
features a photograph of one of nine species that grow wild in the
United States: Cypripedium californicum, Hexalectris spicata, Cypripedium reginae, Spiranthes odorata, Triphora trianthophoros, Platanthera grandiflora, Cyrtopodium polyphyllum, Calopogon tuberosus and Platanthera leucophaea.
Orchids also have common names, with some plants having several
different names in popular use. Art director Ethel Kessler designed the
stamps with existing photographs by Jim Fowler.
Arnold Palmer
This stamp honors champion golfer Arnold Palmer (1929–2016). With drive
and charisma, he helped transform a game once seen as a pastime for the
elite into a sport enjoyed by the masses. The stamp features James
Drake’s action photograph of Palmer at the 1964 United States Open at
Congressional Country Club in Bethesda, MD. Art director Antonio Alcalá
designed the stamp.
Maine Statehood
This stamp celebrates the 200th anniversary of Maine statehood.
Nicknamed the Pine Tree State, Maine became the 23rd state in the Union
on Mar. 15, 1820. American painter Edward Hopper (1882-1967) was among
the many prominent artists who sought the tranquility of the state’s
coastal towns during the summer. His painting “Sea at Ogunquit” (1914)
captures the rugged beauty characteristic of Maine. Art director Derry
Noyes designed the stamp.
Contemporary Boutonniere
Contemporary Boutonniere is a new Forever stamp similar in design to the
new 2-ounce Garden Corsage stamp. It can be used for wedding RSVP cards
and is also perfect for party invitations, thank-you notes,
announcements, birthday cards, Father’s Day cards and other occasions
when a beautiful stamp is fitting. The stamp features a photograph of an
arrangement of a burgundy mini-cymbidium orchid bloom, a succulent and a
touch of green hydrangea, accented with loops of variegated lily grass.
These materials are on trend for today’s modern designs, as arranged by
floral designer Carol Caggiano and photographed by Renée Comet. Art
director Ethel Kessler designed the stamp.
Garden Corsage
The Postal Service introduces Garden Corsage, a new 2-ounce stamp. This
stamp can accommodate the weight of heavy invitations for birthdays,
weddings, anniversaries and other celebrations, oversize greeting cards
for all occasions, and mailings such as small gifts that require extra
postage. The stamp features a photograph of a corsage containing a spray
of peach roses and a pink ranunculus, accented with deep-pink heather
and seeded eucalyptus. A cream-colored lace ribbon entwines the flowers.
Garden Corsage is similar in design to the Contemporary Boutonniere
Forever stamp, and the two form a natural pair. The corsage was arranged
by floral designer Carol Caggiano and photographed by Renée Comet. Art
director Ethel Kessler designed the stamp.
Earth Day
Coinciding with the 50th anniversary of Earth Day, the Postal Service
issues a stamp featuring a playful painting of the planet, with small
green lines surrounding Earth and hand-lettered text. Art director
Antonio Alcalá was the stamp artist and designer. Ricky Altizer was the
typographer.
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| American Gardens Great Outdoors |
American Gardens
With these stamps the Postal Service celebrates the beauty of American
gardens. This pane of 20 stamps features 10 different photographs of
botanic, country estate and municipal gardens taken between 1996 and
2014. The gardens include: Biltmore Estate Gardens (North Carolina);
Brooklyn Botanic Garden (New York); Chicago Botanic Garden (Illinois);
Coastal Maine Botanical Gardens (Maine); Dumbarton Oaks Garden (District
of Columbia); The Huntington Botanical Gardens (California); Alfred B.
Maclay Gardens State Park (Florida); Norfolk Botanical Garden
(Virginia); Stan Hywet Hall & Gardens (Ohio); and Winterthur Garden
(Delaware). Art director Ethel Kessler designed the stamps with existing
photographs by Allen Rokach.
Enjoy the Great Outdoors
With the release of the Enjoy the Great Outdoors Forever stamps, the
Postal Service celebrates the many ways individuals experience America’s
abundance of natural beauty. These hand-sketched and painted designs
depict five different scenes of outdoor activities — building a sand
castle, hiking, cross-country skiing, canoeing and biking. Art director
Derry Noyes designed the stamps with original art by Gregory Manchess.
Voices of the Harlem Renaissance
These stamps celebrate one of the great artistic and literary movements
in American history, the Harlem Renaissance of the 1920s, which firmly
established African Americans as a vital force in literature and the
arts. Twenty stamps showcase four stylized pastel portraits of these
literary figures: writer, philosopher, educator and arts advocate Alain
Locke; novelist Nella Larsen; bibliophile and historian Arturo Alfonso
Schomburg; and poet Anne Spencer. African-inspired motifs are used as
background elements of each portrait. The pane header shows a cityscape
in silhouette with a sun in its midst and the title “Voices of the
Harlem Renaissance.” The artist for these stamps was Gary Kelley. Art
director Greg Breeding designed the stamps.
Hip Hop
The Postal Service celebrates hip hop with four new stamps in a pane of
20. Since its inception more than four decades ago, the electrifying
music, dance and art movement has profoundly influenced American and
global popular culture. The stamp art features photographs taken by Cade
Martin that depict four elements of hip hop: MCing (rapping), b-boying
(breakdancing), DJing and graffiti art. The bold, digitally tinted
images are intended to appear in motion. The words “Forever” and “USA,”
“Hip Hop,” and the name of the element featured appear across the top of
each stamp. Art director Antonio Alcalá designed the stamps, which are
highlighted with a vivid yellow, green, red and black color scheme. The
title of the stamps, printed in red and black, is centered on the top of
the pane.
Fruits & Vegetables
The Postal Service captures the classic beauty of still-life paintings
in a booklet of 20 stamps featuring 10 different portraits of fruits and
vegetables. Each stamp features a collection of one kind of fruit or
vegetable: red and black plums, heirloom and cherry tomatoes, carrots,
lemons, blueberries, red and green grapes, lettuces, strawberries,
eggplants and figs. Art director Derry Noyes designed the stamps with
existing art by Robert Papp.
Thank You
In 2020, the Postal Service issues four new stamps in a booklet of 20
available for notes, cards and letters of thanks sent to acknowledge a
favor, an act of kindness, a job well done or gifts sent for any
occasion. Highlighted in gold foil are the words “Thank you” in cursive
script and an elegant floral design that swirls through and around the
words. Each stamp features one of four background colors: blue gray,
deep blue, muted green or soft maroon. Greg Breeding was the art
director. Dana Tanamachi was the stamp designer and lettering artist.
19th Amendment: Women Vote
With this stamp, the Postal Service commemorates the centennial of the
ratification of the 19th Amendment to the U.S. Constitution, which
guarantees women the right to vote. Inspired by historic photographs,
the stamp features a stylized illustration of suffragists marching in a
parade or other public demonstration. The clothes they wear and the
banners they bear display the official colors of the National Woman’s
Party — purple, white and gold. Art director Ethel Kessler designed the
stamp with original art by Nancy Stahl.
Mayflower in Plymouth Harbor
With this commemorative stamp, the Postal Service marks the 400th anniversary of the arrival of the
Mayflower in
Plymouth Harbor. The stamp’s image is based on artwork of watercolor,
acrylic and gouache, a method of painting that uses opaque pigments
ground in water and thickened to a glue-like consistency. The painting
was digitally refined to convey a scene of desolate beauty at the end of
the Pilgrims’ long journey to an unfamiliar world. Art director Greg
Breeding designed the stamp with original art by Greg Harlin.
In the absence of any news - not even embargoed news - from Royal Mail about the 2020 programme until after Christmas, there will be a few posts about what other countries have already announced.
There is a huge difference in the way postal administrations prepare their public for the year to come. I believe that - although many Americans will be happy to use whatever stamps are available (or none) - very many more people do ask for some of the specific stamps which are available. This doesn't just apply to collectors and the many small FDC collector-producers, but people who still use stamps on business and social mail.
Royal Mail, on the other hand, despite the seemingly low impact that sales of stamps and collectables (not just to the collectors but increasingly to other targets - eg Star Wars fans) have on their bottom line, are driven by the marketing/public relations departments to delay any details of most of their new stamp issues until the last possible moment. Whilst this is sometimes due to licensing arrangements with rights holders (to which, presumably, Royal Mail are paying considerable sums) often it is not and it is very much pot luck as to whether their press release coincides with somthing much more headline-grabbing (and we've had a few of those this year!).
The thinking seems to be that the relatively few people who care about what stamp they use among the relatively few ordinary letter writers will be influenced by publicity
on the day of issue into asking specifically for those stamps when they go to the Post Office. Where this falls down is that those people who
do write letters and care which stamps they use tend to buy in batches so they will not necessarily be visiting the Post Office for each new issue. And if they have a small stock of stamps, they won't necessarily go out of their way to buy more on a new subject.
Add to that the facts that branches operating under the 'Local' and 'Local Plus' arrangement don't stock special issues, that mobile and outreach operators often don't take them, and some Main and ex-Crown franchised operators will only take them out of the safe if asked, then the opportunity to buy is diminished.
But if you knew, for instance, that stamps would be issued to mark the bicentenary of the birth of illustrator Sir John Tenniel (
Alice in Wonderland and political satire in
Punch magazine) and that of Florence Nightingale, you might want to look out for them when the time came. Likewise 1720 saw the start of Jonathan Swift's
Gullivers Travels, the birth of brewer Samuel Whitbread, and the death of British pirate Calico Jack. 1770 saw the birth of William (daffodils) Wordworth, and in 1870 the first association football match between England and Scotland took place, author Charles Dickens died, and singer Marie Lloyd and author H H 'Saki' Munro were born.
(We have had one suggestion, of course, as long ago as last May.)
I could go on, but you can explore Wikipedia as easily as I can. The point is, there is nothing to get excited about - if you still get excited about new stamps. There's nothing even to get interested in or not one subject for which you could say - "I'll get that". No sense of anticipation. It's as if they think that if they keep churning out stamps people will keep taking them. Well they won't. The more advice notes customers are getting about their future direct debits which don't actually tell them what they are getting, the more likely they are to stop. And there's another lot of these due very soon for the 26th November issue.
To repeat what the USPS wrote in their press release:
“These
miniature works of art offer something for everyone interested in
American history and culture,” said U.S. Postal Service Stamp Services
Acting Executive Director William Gicker. “From notable figures such as
golf legend Arnold Palmer and esteemed journalist Gwen Ifill to the
cultural phenomenon of hip hop to a celebration of the great outdoors,
this program is wide-ranging and adds to the history of our great nation
as recorded through the U.S. stamp program.”
Most people who collect Machin definitives will know that they are printed in sheets containing either 25 or 50 stamps. The valued stamps and Special Delivery are in sheets of 25, the other NVIs are in guttered sheets of 50.
