In the comments on this year's First World War stamps I answered some questions about Royal Mail's embargo policy for new issues.
The three British stamp magazine' editions for September illustrate this perfectly. First to arrive was
Stamp Magazine on 7 August, a few days after the 2 August embargo date for the
James Cook Voyages stamps.
This was swiftly followed by
Stamp & Coin Mart on 8 August which - despite being well within the period allowed for publication - doesn't include the Cook stamps, but gives full details of the
Hampton Court issue which didn't make it into the August issue.
Finally today (or last Saturday for some subscribers) Gibbons Stamp Monthly includes pictures and full details of both the James Cook and Old Vic stamps, the embargo for which ends tomorrow 14 August! (This is the issue which swapped places with the Owls in the programme for undisclosed reasons, but which we can probably guess at, given that the stamps show living actors.)
The problem for the printed media is worse even that for bloggers and website dealers. With longer lead times for printed material they have to try to match the planned distribution dates for their magazines with the precise but variable* embargo dates announced by Royal Mail. (* precise in that the date is specific, but variable in that the period may be just after the magazine publication date.
Assuming publication dates are normally between 7th and 12th of each month, we can expect to see
- World War I (embargo 13 September) in the November issue, but possibly October for GSM
- October surprise (embargo 18-25 Oct) not in the November issue, so December due 7 November.
- Christmas (embargo & issue 1 Nov) in the December issue.
- Prince Charles 70h (embargo & issue 14 Nov) not until the January issue due 5 December-ish, three weeks after issue.
I know print editors are not happy with being unable to provide readers with information about new issues before they appear. Are there so few buyers of new issues that it really doesn't matter if collectors don't find out about them until Royal Mail's own publicity machine cranks into action? Of course all the mainstream media will cover Prince Charles' birthday stamps because they do push royal memorabilia - unless some sort of disaster, natural or political, pushes the stamps well inside the papers, in which case Royal Mail PR team will shrug and say that there is nothing they could do about it.
But for the collectors who are still interested, if they can't get it from websites and blogs, you would think that they could still trust their favourite philatelic magazine to get them details before the issue.