Benefits? of a high ranking on search engines

The Norvic Philatelics website was created 10 years ago when I first started using the internet and found that information about new British stamps was plentiful after they were issued but not before - not even on Royal Mail's website.

Before it even turned into a business our site was providing information not only about new stamps but the many pictorial postmarks associated with them. Sometimes it was difficult to get good images of new stamps: I once spoke to somebody on Royal Mail's IT team about this. He told me that - at that time - he had to wait until he got the PHQ cards, and then he scanned them and used those images for their website! How times change: now they have advance information, Preview in pdf files, and sometimes their published information breaks the publication embargo they impose on dealers and the media!

But our 10 year effort means that we get quite good rankings on search engines, and often get asked for permission to publish stamp images. All these requests we refer to Royal Mail's Copyright department.

Today's call, though, was something different. The lady - who seemed to be of asian ethnicity - asked if it was the Post Office. When asked to elaborate she asked about Post and Go machines...

"How can I get one of these in my shop?"

I gave her the number for PO Customer Service - 08457 740 740.

Happy Days!
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