It's not often these days that the philatelic community finds something modern which nobody has seen before. Yes, a collector did find a new 2019 printing of the 2nd class Scotland stamp last year, but....
The latest discovery is in a different league entirely. It is is a booklet which has almost certainly never seen a post office, so most dealers and collectors would not have seen it in the normal course of events.
The story behind it is confused, but I'll start with the pictures:
Outside cover
![]() |
| Outside cover of mystery stamp booklet |
Inside
![]() |
| Advertising slogan on inside front cover. |
![]() |
| The stamps are clearly MSIL as they should be, and M14L indicating a 2014 year of production. |
Investigating the elements.
The inside cover. The quote is from Nik Roope who was creative
partner at Poke which he co-founded. After the merger in early 2019
between Poke, Publicis London and Arc, he became creative chairman at
Publicis.Poke. He left the group in August. (He's the one wearing the
glasses in the photo.)
The outer cover. The source of the image appears to be a Royal Mail direct mail cmapaign, orchestrated by Publicis Chemistry according to an article in The Guardian in 2015, written by David Prideaux, executive creative director at Publicis.
We took the Royal Mail logo off the ads so there would be no negative associations whatsoever and replaced it with MailMen. We wanted our campaign to have a rallying cry, this set a playful tone for the campaign and made it feel a bit like a movement.
Royal Mail Group awarded a framework contract for strategic direct marketing services to Publicis Chemistry in 2013. Publicis was contracted to "provide all direct marketing services, including advertising, creative, design and sales promotion, for all of Royal Mail Group’s range of services." The MailMen campaign launched in the early part of 2015.
See You Tube video on MailMen here.
Unfortunately although the video shows a wide range of approaches to Direct Mail users, and a pack sent to the CEOs of FTSE100 companies, there is no mention of the book of stamps. Maybe it is in the pack? Maybe there was more than one in each pack?
Certainly many more than 100 would have been printed: although the inside cover advert could have been added manually, replacing the normal one, the stamps are stuck to the outside cover, so the same trick is unlikely. You could bet that if the whole thing was made up manually, Royal Mail would have supplied counter sheet or business sheet stamps, rather than the sort that should be in the book.
The source of the story.
The story provided by the current owner of the booklet is that he and others visited a company that their employer was using. "For their 100th anniversary they had commissioned a booklet from Royal Mail and I was given one. I have never seen anything similar nor heard of any other company that did the same (or for which RM did the same)."
The identity and business of that company is unknown, but it seems from our investigation that this booklet was probably not custom-produced for that company for their centenary, but it's a very good find.
Do please let me know if you have ever seen this or similar booklets, especially if you have one still!
UPDATE: And if you are interested, offers around £300 or more will be considered by the owner. Email me or phone - the number is at the top right.





























































