Royal Mail Wholesale has launched a trial for direct mail with pictorial designs taking the place of the traditional postage paid impression.
The trial will run from 1 September and 30 November 2015 and gives Direct Marketers the chance to measure the effectiveness of using a mark on their mailings (also referred to as junk mail) which appears to be a stamp.
Two designs are available, the Machin and Alice in Wonderland 2nd class stamps:
Royal Mail Wholesale hopes customers using these new designs will share details of their campaign testing results with them. The success of the trial will determine whether the new digital stamp indicia will be introduced permanently, most likely to customers using Royal Mail Wholesale's Mailmark service.