For the record, this blog post is based on Royal Mail's next stamp issue aimed at fans of modern culture.
According to the information provided on the justification of this issue:
The Transformers – alien robots who can change into vehicles, machinery and weapons – first appeared in toy shops and on TV screens in 1984. Nearly 40 years on, thanks to the addition of comic books, computer games and movies, the likes of Optimus Prime and Megatron have become pop-culture titans.
And it appears they have, alongside Marvel and other more well-known franchises, although I was totally unaware of their continued popularity, despite knowing about them and seeing them when the toys and tv programme appeared in 1984.
Continuing Royal Mail's justification:
The story of the heroic Autobots and the evil Decepticons has been told in many different ways, but the core premise is usually the same: a deadly civil war engulfs the distant metal planet of Cybertron and eventually spreads to Earth. Key to the warring mechanoids’ success in the UK and Ireland was Marvel UK’s The Transformers comic, which told an epic seven-year story across 332 issues.
As well as launching the careers of British writers and artists, ‘TFUK’ inspired fans to follow in their footsteps, with James Roberts, Nick Roche and Jack Lawrence going on to help expand the mythos, establish the definitive origin of the Transformers, and reinvent the Robots in Disguise for the 21st century with characters and concepts that endure to this day.
The stamps feature original illustrations created by three established comic artists Andrew Wildman (pencils), Stephen Baskerville (inks) and John-Paul Bove (colours) who have all contributed to The Transformers UK comic series The stamp designs arranged in pairs depict an Autobot and Decepticon locked in a battle, featuring eight characters in retro Generation 1 style from the 1980s.
The stamps 4 x 1st class and 4 x £1.85:
1st CLASS: OPTIMUS PRIME
The strongest and wisest Autobot, it was a young and charismatic Optimus Prime who led the fightback against the Decepticons when war broke out. Deeply compassionate, with an unflinching sense of justice, he was originally known as Orion Pax but took a new name when he inherited the Matrix of Leadership.
1st CLASS: MEGATRON
Highly intelligent, terrifyingly powerful and utterly merciless, the cruel but charismatic Megatron uses a huge, arm-mounted fusion cannon to obliterate his enemies. A Cybertronian supremacist, to realise his dream of galactic conquest he plans to annihilate the Autobots and turn his home planet into a deadly cosmic dreadnought.
1st CLASS: BUMBLEBEE
Although small and physically weak, Bumblebee’s abilities as a messenger and spy – not to mention his tremendous bravery – have made him one of the most valuable Autobots. Friendly, kind-hearted and
eager to please, his misplaced self-doubt can lead to risk-taking behaviour.
1st CLASS: STARSCREAM
“A missile with a mouth” according to Soundwave, the scheming, traitorous Starscream is not content with being Decepticon Air Commander: he’s determined to usurp Megatron himself. But his arrogant, opportunistic nature does not stop him being a highly skilled, shockingly brutal warrior – especially in the skies.
£1.85: GRIMLOCK
He may be gruff, belligerent and rebellious, but Grimlock is also protective and fiercely loyal – to his fellow Dinobots, at least. In both robot and T-rex mode, his stubbornness and strength make him all but
unstoppable. He hides his intelligence behind simple speech patterns, associating eloquence with weakness.
£1.85: SHOCKWAVE
An occasional Decepticon leader, Shockwave’s every action is ruled by cold, calculating logic. A master tactician and strategist who despairs of Megatron’s rash impulsivity, this cyclopic space warrior would be considered emotionless were it not for his deep hatred of the Autobots, and the Dinobots in particular.
£1.85: ARCEE
A formidable warrior, Arcee is as deadly with swords as she is with firearms. She has put her life on the line time after time to protect Autobots and humans alike. Behind her no-nonsense attitude is a dry
sense of humour, and while she is slow to trust others, she would do anything for those closest to her.
£1.85: SOUNDWAVE
As the Decepticons’ Communications Officer and spymaster, the stoic and unknowable Soundwave uses his unique mind-reading abilities to extract enemy information and blackmail his rivals. Megatron’s most trusted lieutenant, he shares a special bond with Laserbeak and the other ‘cassette spies’ that he carries in his chest.
The stamps are printed with UV ink which reveals each character’s Autoboot or Decepticon motif and their name coded in the Cybertronian alphabet when shone under UV light.
Each of the eight stamps has a unique Augmented Reality animation which brings the stamp to life and includes a clip from the original Transformers TV series. This can be activated by downloading the Royal Mail App and scanning the stamp with a smartphone or tablet.
UPDATE 19 August: The UV ink reacts to Longwave light rather than short wave. Whilst the symbols are readily visible, the names of the characters are only visible on the right-hand stamp of each pair, and then not very clear.
The AR worked, sort of, on my iPhone but the app shows that the iPad does not support AR. It takes quite a lot of effort to get it to play; the clip from the tv show is no more than a few seconds, followed by the drawing and colourisation of the stamp, ending with the logo - and there is backing music, so sound up (or off depending on your circumstances).
The miniature sheet, 2nd class, 3 x 1st class, £1.85:
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Transformers miniature sheet featuring the five Dinobots; Grimlock, Snarl, Slug, Sludge and Swoop.
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The original illustrations have been created exclusively for Royal Mail by established comic artists Andrew Wildman (pencils), Stephen Baskerville (inks) and John-Paul Bove (colours) who worked on The Transformers UK comic books
.Technical details and acknowledgements
The stamps and miniature sheet are designed by The Chase with design and illustrations by Andrew Wildman (pencils), Stephen Baskerville (inks) and John-Paul Bove (colours). The 50 x 30 mm stamps are printed in litho by Cartor Security Printers in gummed sheets of 60, perforated 14.
In the 190 x 67 mm miniature sheet, the Swoop (2nd) and Sludge (1st) stamps are 27 x 37 mm (perf 14). The Slug (1st) and Snark (£1.85) stamps are 35 mm square (perf 14½); the Grimlock stamp (1st) is 35 x 37 mm (14½ x 14). The self-adhesive sheets are printed by Cartor Security Printers in litho.
Acknowledgements TRANSFORMERS and all related characters are trademarks of Hasbro and
are used with permission. © 2022 Hasbro. All Rights Reserved. Licensed by Hasbro.
Prestige stamp book
Click on the images to enlarge.
Panes 3-5 are self-adhesive, panes 1 & 2 are gummed. The innovation - or perhaps I should say 'correction' is that the Machin definitives' iridescent printing now has the codes M22L MPIL. So these stamps are not the same as those in the previous PSB, issued for Women of World War II.
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Digitally enhanced phone picture of the £1 stamp from the Transformers PSB showing the source code MPIL.
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Incidentally Royal Mail's publicity pictures of the PSB pane and its first day cover both show the labels with a printed perforation, as on the stamps. I suspect this is because each image is actually composed with several layers in a software application such as Photoshop, and the perforations are there on all six positions (you will recall that there were five stamps on the earlier PSB). This is a scan of the actual pane:
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Scan of actual PSB definitive pane. No printed perforations on the labels.
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Products available from Royal Mail
Set of 8 stamps, miniature sheet, presentation pack, postcards, prestige stamp book (PSB), 3 x FDCs, Collector sheet (£12.40), 2 x Fan sheets (£7 each), limited edition PSB (£50), medal covers, silver-plated ingots (£25), framed products etc.
Collector Sheet
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Transformers Collectors Sheet containing one of each of the sheet stamps, with attached label.
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The Collectors Sheet is self-adhesive so the stamps are different to those in sheets. However as they are only available in this sheet they will not get individual numbers in the main catalogues, but there will be space in some preprinted albums.
Fan sheets
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Bumblebee Fan Sheet
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Optimus Prime Fan Sheet
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UPDATE: Several people have pointed out that there is a third Fan Sheet for Megatron. This is not listed on the order form, nor is it illustrated in the news bulletin, nor is it in the collector bulletin First. So for completeness I have lifted this from the Royal Mail shop. Thanks everybody!
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Megatron Fan Sheet
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Further update 18 August:
I queried this with my account manager and was told: "this sheet is an online exclusive so not available to order via the normal Channels. Apologies in advance for any inconvenience caused."I find this incredible. On several previous occasions special covers have been sold at Conventions with 'postmarks' not available for collectors or dealers. But I don't ever recall a single one of three similar products being produced and ONLY sold online. If it had been sold only at a post-issue event it would have been wrong, but this is very odd.
Further update 23 August: From Royal Mail: Megatron sheet is not really online only for ordering purposes,
the reference to online only [is that it] will be promoted online only, any customer
can order it.
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Miniature sheet, press sheet of 12.
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Reaction to these on social media has been mixed.
While again some people have affirmed that enough is enough and that they will not be buying them, some Transformers fans who don't normally collect stamps have reacted positively and will buy them.
Will they buy other stamps? Unlikely: they are buying Transformers merchandise; the fact that these are stamps is coincidental and of no consequence.
Samples of reaction on Twitter:
As usual, we will not be stocking these, they can all be obtained from Royal Mail's website and some can be bought at some post offices.