Monday, 26 October 2015

Winter's Coming: Royal Mail Supports NHS 'Stay Well' Campaign With New Slogan

News Release 25 October 2015

Royal Mail has announced it will be issuing a special postmark in support of the ‘Stay Well This Winter’ campaign by NHS England and Public Health England. 





"The Stay Well This Winter is a major drive to help people stay well. Winter can be a challenging time particularly for older people and those with long-term health conditions. The campaign focusses on helping people take the right actions to keep themselves well and avoid serious illness during colder months.
"Royal Mail’s postmark will be applied to millions of items of UK stamped mail nationwide from Monday 26 to Friday 30 October. It will read ‘Stay Well This Winter’."

As usual, the dates are delivery dates and the first example reported to me is dated Saturday 24th October.

UPDATE 30 October.
I've been told that, as is so often the case, the information provided to (and therefore by) Royal Mail's publicity department is incorrect.

The Stay Well campaign is organised by NHS England and Public Health England.  Therefore the sloagn will only be used on mail to addresses in England.  Because the Intelligent Letter Sorting Machines (iLSMs) can't distinguish between destinations for postmarking, the Stay Well slogan will only be used at mail centres with Integrates Mail Processors (IMPs).  The default 'Stroke Association' slogan will be used at iLSMs and on IMP mail to Scotland, Wales, Northern Ireland and internationally.


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